Moviefone App Coming Soon. Sign Up Now to Get Notified!

Season 18 Episodes

1. Highlands Corporate Away Day

February 1st, 20241 hr 2 min

Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

2. Cheesecakes

February 8th, 202458 min

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.

3. Virtual Escape Rooms

February 15th, 202458 min

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.

40

4. Discount Buying

February 22nd, 202459 min

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.

50

5. Formula E

February 29th, 202458 min

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.

50

6. Cereal

March 7th, 202458 min

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

60

7. Budapest Tourism

March 14th, 202458 min

Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.

40

8. XBUS Advertising

March 21st, 202458 min

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.

70

9. TV Selling

March 28th, 202459 min

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.

60

10. Vegan Alternative to Cheese

April 4th, 202458 min

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.

40

11. Interviews

April 11th, 202458 min

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.

30

12. The Final & You’re Hired!

April 18th, 202458 min

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.

All Seasons

Season 18

Season 18

Feb 1, 2024
Season 17

Season 17

Jan 5, 2023
Season 16

Season 16

Jan 6, 2022
Season 15

Season 15

Oct 2, 2019
Season 14

Season 14

Oct 3, 2018
Season 13

Season 13

Oct 4, 2017
Season 12

Season 12

Oct 6, 2016
Season 11

Season 11

Oct 14, 2015
Season 10

Season 10

Oct 14, 2014
Season 9

Season 9

May 7, 2013
Season 8

Season 8

Mar 21, 2012
Season 7

Season 7

May 10, 2011
Season 6

Season 6

Oct 6, 2010
Season 5

Season 5

Mar 25, 2009
Season 4

Season 4

Mar 26, 2008
Season 3

Season 3

Mar 28, 2007
Season 2

Season 2

Feb 22, 2006
Season 1

Season 1

Feb 16, 2005
Specials

Specials

Mar 15, 2007