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Season 16 Episodes

1. Cruise Ship

January 6th, 20221 hr

This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

2. Toothbrush

January 13th, 20221 hr

The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.

3. Non-Alcoholic Drinks

January 20th, 20221 hr

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

4. Fishing

January 27th, 20221 hr

The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.

5. Gaming

February 3rd, 20221 hr

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

6. Wales

February 10th, 20221 hr

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

7. Pods

February 17th, 20221 hr

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

8. Silverstone

February 24th, 20221 hr

The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.

9. TV Selling

March 3rd, 20221 hr

The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.

10. Baby Food

March 10th, 20221 hr

Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.

11. The Final Four

March 15th, 20221 hr

With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

12. Interviews

March 17th, 20221 hr

The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.

13. Why I Fired Them

March 21st, 20221 hr

Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

14. The Final

March 24th, 20221 hr

The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.

All Seasons

Season 18

Season 18

Feb 1, 2024
Season 17

Season 17

Jan 5, 2023
Season 16

Season 16

Jan 6, 2022
Season 15

Season 15

Oct 2, 2019
Season 14

Season 14

Oct 3, 2018
Season 13

Season 13

Oct 4, 2017
Season 12

Season 12

Oct 6, 2016
Season 11

Season 11

Oct 14, 2015
Season 10

Season 10

Oct 14, 2014
Season 9

Season 9

May 7, 2013
Season 8

Season 8

Mar 21, 2012
Season 7

Season 7

May 10, 2011
Season 6

Season 6

Oct 6, 2010
Season 5

Season 5

Mar 25, 2009
Season 4

Season 4

Mar 26, 2008
Season 3

Season 3

Mar 28, 2007
Season 2

Season 2

Feb 22, 2006
Season 1

Season 1

Feb 16, 2005
Specials

Specials

Mar 15, 2007