The Apprentice

The Apprentice The Apprentice 1

TV Show

The Apprentice 1 Plot

The season started with 16 contestants, eight men and eight women from around the United States. Each had been successful in various enterprises, including real estate, restaurant management, political consulting, and sales. During the show, the contestants lived communally in a suite at Trump Tower in Manhattan, located on the fourth floor. Elimination took the form of one contestant being "fired" by Trump at the conclusion of each week's episode.

The Apprentice The Apprentice 1 aired on January 8th, 2004.

The Apprentice 1 Episodes

1. Meet the Billionaire

January 8th, 20041 hr

Starting with seed money of $250, purchase supplies and sell lemonade on the streets of New York.

2. Sex, Lies and Altitude

January 15th, 20041 hr

Both teams are to design an advertising campaign to sell private jet service, which they must pitch to the owner of the company and Donny Deutsch.

3. Respect

January 21st, 20041 hr

The teams are given a scavenger list of items which they are required to purchase during the day at the lowest possible total price.

4. Ethics Schmethics

January 29th, 20041 hr

The teams are required to collectively manage the Planet Hollywood restaurant in Times Square on successive evenings, with the performance judged by the increase in profits over the same day the previous year.

5. Trading Places

February 5th, 20041 hr

Starting with seed money, the teams are required to purchase items and sell them at the greatest profit return at an open-air flea market.

6. Tit for Tat

February 12th, 20041 hr

This week's task is to raise money for charity at a Sotheby's celebrity auction. The teams are told to sign up celebrities for an auction to benefit the Elizabeth Glaser Pediatric AIDS Foundation.

7. Dupe-lex

February 19th, 20041 hr

The teams must restore and rent out apartments.

8. Ice Escapades

February 26th, 20041 hr

Both teams sell bottled water called "Trump Ice" with Donald Trump's photo on each bottle.

9. DNA, Heads and the Undead Kitty

March 4th, 20041 hr

This week's task is to pick one artist from an array of controversial and strange painters, sculptors, and other kinds of artists. Then they must sell this art in a showing at a gallery. Protégé picks a surrealist artist named Meghan Boody, while Versacorp sticks with a more mainstream artist named Andrei Petrov, who specializes in abstract paintings.

10. Wheeling and Dealing

March 11th, 20041 hr

The teams take over a pedicab shift. Protégé Corporation sells prepaid punch cards, modeled after Troy's phased-sales plan that was the winner on the Trump Ice task. Versacorp sells advertising on the rickshaws that they ride.

11. A Look Back

March 18th, 20041 hr

Recap of first ten weeks, along with previously unaired footage.

12. Circus, Circus

March 25th, 20041 hr

The teams head to Atlantic City, New Jersey where they will be responsible for registering gamblers at the Trump Taj Mahal Resort and Casino. The team whose registered gamblers wager the most money wins.

13. The Price is Height

April 1st, 20041 hr

This week's task is to rent out a luxurious penthouse for one evening at Trump World Tower for no less than $20,000 for one night.

14. Down to The Wire

April 8th, 20041 hr

Face an interview with four of Trump's executives. Two people will be fired.

15. Season Finale

April 15th, 20041 hr

The final two contestants face off for the job opportunity of a lifetime.