Series 12 Plot
2020
Gruen Series 12 aired on October 14th, 2020.
Series 12 Episodes
1. Episode 1
Gruen is back and putting Coronavirus messaging to the test without shoving a swab up your nose. And why is TikTok advertising on the telly? Also, what's TikTok? Plus a pitch to either love or ditch the office.
2. Episode 2
How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves journalism, unless that's fake news. Joining Wil, Todd and Russel is Christina Aventi and Emily Taylor.
3. Episode 3
We find out what's on in the Bunnings Warehouse and put the boot into RM Williams. Plus a musical pitch dedicated to our frontline workers. Joining Wil, Todd and Russel are Carolyn Miller and Priya Patel.
4. Episode 4
How Tourism Australia sells us to ourselves. Big Mac, Big Jack and the big legal stoush. Plus the pitch cancels and uncancels cancel culture. Joining Wil, Todd and Russel are Karen Ferry and Sunita Gloster.
5. Episode 5
How do you sell beer in a year that drives you to drink? We didn't know why billboards were telling us to 'LOOK UP', so we looked it up. Joining Wil, Todd and Russel are Dee Madigan and Nitsa Lotus.
6. Episode 6
What's cooked about the way we're sold chook? Can telcos fight conspiracies with a 5G-up? And a pitch to save or end the arts. Wil, Todd and Russel are joined by Priya Patel and Sunita Gloster.
7. Episode 7
How did Kmart make being cheap cool? And with two out of three Aussies gaming we ask how did games ride the green pipe to the mainstream? Joining Wil, Todd and Russel are Christina Aventi and Karen Ferry.
8. Episode 8
Can brands get us to embrace the Christmas spirit? Is importing Black Friday a massive turkey? And Big Tech are selling privacy, so we leak their secrets. Joining Wil, Todd and Russel are Lauren Zonfrillo and Dee Madigan.
9. Episode 9
The sweaty world of fitness, gymfluencers and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed and how brands responded to Black Lives Matter. Wil, Todd & Russel are joined by Camey O'Keefe and Priya Patel.
10. Episode 10
On the Gruen season finale, hindsight is 2020 as we look at some of the biggest ads of the longest year. Plus the thrilling conclusion of The Unmasked Jingler. Joining Wil, Todd and Russel are Sunita Gloster and Karen Ferry.