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Series 10 Plot

2018

Gruen Series 10 aired on May 2nd, 2018.

Series 10 Episodes

1. Episode 1

May 2nd, 2018

How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a Pitch to make Australia the USA's 51st State.

2. Episode 2

May 9th, 2018

Wil Anderson, Russel Howcroft and Todd Sampson analyse Facebook's new ad campaign, a company in crisis and the evolution of Brand Zuckerberg. Plus selling Australia to the USA and a pitch to shut down the internet.

3. Episode 3

May 16th, 2018

Gruen looks at the changing face of pharmacies - how the humble chemist became a $16 billion industry? Why are so many celebrities flogging fragrances? A Pitch to boycott the Royal Wedding; David Warner's redemption tour.

4. Episode 4

May 23rd, 2018

The race to trace your saliva - the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a compulsory parental payback scheme.

5. Episode 5

May 30th, 2018

This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.

6. Episode 6

June 6th, 2018

How do you sell something a quarter of a million Australians have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee. Joining Wil, Todd and Russel are Dee Madigan and Lauren Fried.

7. Episode 7

June 13th, 2018

How the big hair loss brands target male insecurities. Amazon Australia, eBay and the online shopping wars. Plus a Pitch to pay teachers as much as politicians. Joining Wil, Todd & Russel are Camey O'Keefe and Emily Taylor.

8. Episode 8

June 20th, 2018

Eating in and the new way to take-out, we dish up on how Uber Eats, Deliveroo, Menulog and Foodora are changing food delivery; Raising awareness for a cancer no one talks about; a Pitch to take the World Cup across the ditch.

9. Episode 9

June 27th, 2018

How confectionery is marketing itself without any TV ads; the flood of End of Financial Year Sales - do they work or do consumers have discount fatigue? Plus a Pitch to convince Millennials to move where the grass is greener.

10. Episode 10

July 4th, 2018

On the final Gruen for 2018, the supermarket bag ban - was it a big PR win or a spectacular fail? Unpacking ASMR - an online trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.

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Season 16

Season 16

May 15, 2024
Series 15

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Jun 21, 2023
Series 14

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Jun 8, 2022
Series 13

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Oct 13, 2021
Series 12

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Series 11

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Series 10

Series 10

May 2, 2018
Series 3

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Sep 13, 2017
Series 2

Series 2

Aug 3, 2016
Series 1

Series 1

Sep 9, 2015