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Why Jaws and Barbie were such blockbusters (2023)

Why Jaws and Barbie were such blockbusters
"She’s Barbie. He’s just Jaws. "The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. "But it was also completely overwhelming. At times it felt inescapable. "Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before."

Movie Details

On Digital & Streaming:September 28th, 2023
Original Language:English
Production Companies:Vox Media Studios