The New Green Giants (2012)

The last ten years have seen a phenomenal explosion in the organic food movement as it has moved from niche market to mainstream Today it is the fastest growing segment of the food industry attracting all of the major food corporations THE NEW GREEN GIANTS looks at a number of these new and old organic corporations and shows how they are managing or in some cases failing to live up to the idealistic dreams first espoused by the backtothe land folk of the late sixties and early seventies The documentary also looks at some of the bigger questions surrounding organic food Is it really healthier Is it truly organic Is it possible to grow from a momandpop operation to become a huge supplier of major grocery chains Is it actually sustainable Is it realistic to think the world can be fed organically