The Cola Conquest

The Cola Conquest tells the story of CocaCola the sublimated essence of all that American stands for and the centurylong competition with its rival PepsiCola Challenging fastpaced irreverent serious and funny by turns it explores the delicious paradox at the heart of Coke How did an innocuous soft drink come to wield such enormous power and assume such significance in so many peoples lives What does it tell us about who we are and what we are becoming