Sold Out The Underground Economy of Supreme Resellers (2015)

In 1994 James Jebbia opened the first Supreme location in a small storefront on Lafayette Street in New York At the time Supreme was a brand for skaters by skaterseven the design for the shop was more open so skaters could come right in with their skateboards But today 21 years later Supreme is a legendary streetwear brand thats cultivated a cult following well beyond that original fan base Continuing to release product in tightly controlled limited amounts the brand is as big as it wants to be in New York Los Angeles and London a titan in Japanarguably its largest market