Smoke and Mirrors A History of Denial (1999)

In the early 20th Century tobacco merchants were unaware of the danger of their increasingly popular product Smoke Mirrors documents the rise of the cigarette and the tobacco industrys subsequent attempts to conceal its emerging link with cancer and other smokingrelated illnesses Throughout the 1940s the scientific case against the cigarette was building However despite the evidence that tobacco was a major cause of disease and death among smokers tobacco companies began conducting successful campaigns of misinformation designed to weave cigarettes into the social fabric of America by emphasizing the glamorous and sophisticated side of smoking Today fifty years of documented denial is finally coming back to haunt the industry Smoke Mirrors examines this sordid past and illuminates the issues that threaten tobaccos futureThis video is divided into two parts for your viewing convenience