Fast Food Off the Shelf

In December of 2002 McDonalds had to shut down their restaurants in Bolivia The company cited financial problems but the real reasons were to be found elsewhere Bolivia may be a small poor nation on the global market but a countrys fierce local food culture can be sometimes a more powerful factor than economic clout In his first featurelength documentary Fernando Martinez shows what happened a story driven by the characters behind the events and their life stories such as renowned cooks and a review of popular sayings about the Bolivian food The symbolism is obvious when a multinational giant is brought to its knees by a countrys traditions and heritage