Political Advertisement X 19522020 (2020)

The Political Advertisement project began in 1984 when New Yorkbased media artists Muntadas and Reese produced their first compilation of American presidential commercials beginning with Eisenhower in the 1950s Every four years since aligned to the national election cycle theyve updated the collection to reflect the current moment presenting the clips in chronological order with no voiceover editorializing a tourdeforce of witty and incisive editing Consisting of rare as well as notorious footage Political Advertisement argues for televisions enormous importance in selling the presidency a force that transforms citizens into consumers and the presidency into the ultimate product