Pink Ribbons Inc (2012)

Breast cancer has become the poster child of corporate causerelated marketing campaigns Countless women and men walk bike climb and shop for the cure Each year millions of dollars are raised in the name of breast cancer but where does this money go and what does it actually achieve Pink Ribbons Inc is a feature documentary that shows how the devastating reality of breast cancer which marketing experts have labeled a dream cause becomes obfuscated by a shiny pink story of success