No Sell Out

No Sell Out employs desktop video to position images of Malcolm X in tension with commercial culture It is a result of a series of loaded questions we ask ourselves and now wish to impose on viewers Mr X is the serialized signifier that sparks problematic readings and profits in rap music political art and fashionable sportswear Is X the sign of a meaningful difference or just another hip style thang Appropriating an MTVlike format to critique and question the capitalist commodification of Malcolm Xs subversive politics XPRZ sets computermanipulated imagery of Malcolm X against advertising logos archival footage TV imagery and a propulsive soundtrack of rock music by REM and Nine Inch Nails Tony Cokes