Measure

Measure is part of an emerging body of work which reflects on concepts of nature in the 21st century As nature filtered through digital communications channels becomes the new norm the boundaries start to blur between mediated and physical experience Hentschlägers work probes the question whether nature and the concept of the original can still culturally exist in the Anthropocene in this age of human influence What exactly is real in the sense of the pure and original and what is to be understood as constructed and artificial Measure has been commissioned by Audemars Piguet