Killing Us Softly 3 Advertisings Image of Women (2000)

Jean Kilbournes pioneering work helped develop and popularize the study of gender representation in advertising Her awardwinning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale In this important new film Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years With wit and warmth Kilbourne uses over 160 ads and TV commercials to critique advertisings image of women By fostering creative and productive dialogue she invites viewers to look at familiar images in a new way that moves and empowers them to take action