From the Ground Up

With few words and no polemics From the Ground Up shows how an ordinary cup of coffee occupies center stage in the world economy Traveling with the filmmaker from Guatemala to South Carolina to New York City and seeing each phase of coffee production unfoldthe growing picking processing distribution brewing and sellingone comes to understand that most products we use have passed through the hands and lives of countless people in numerous countries As the worlds second most traded commodity after oil its all about the coffee and about everything else we consume consume consume