Dieux du Stade Making of Calendar 2011 (2010)

Originally created in support of charity the popularity of the calendars has been credited for the increased fame of the Stade Français team as well as rugby in general in France The calendars are part of a marketing strategy crafted by Max Guazzini President of the rugby club A savvy marketer who built the NRJ Radio group he has successfully used the calendars to attract a new audience to rugby matches live and on TV such as women