CocaCola The Real Story Behind the Real Thing (2009)

With unprecedented access CNBC pulls back the curtain on CocaCola the most recognizable brand on the planet In an original onehour documentary CocaCola The Real Story Behind the Real Thing CNBCs Melissa Lee reveals neverbeforeseen labs secret archives and hightech product testing Cameras follow Cokes urgent campaign to reinvent itself after years of losing ground to archrival Pepsi in the race to develop new blockbuster beverages Meet the men and women whose mission it is to put the buzz back in the bottles and see how Coke gets its drinks into the mouths of people in the farthest corners of the globe From the production line to Cola Wars discover the secret that makes Coke pop