Behind the Screens Hollywood Goes Hypercommercial (2000)Stream and Watch Online

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Released January 1st, 2000, 'Behind the Screens Hollywood Goes Hypercommercial' stars Jeremy Pikser, Mark Crispin Miller, Robert McChesney, Susan J. Douglas The movie has a runtime of about 37 min, and received a user score of (out of 100) on TMDb, which assembled reviews from knowledgeable users.

Interested in knowing what the movie's about? Here's the plot: "Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners rather than entertainment in their own right Behind the Screens explores this trend toward hypercommercialism through phenomena such as product placement tieins merchandising and crosspromotions It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars cultural critics political economists and an Oscarnominated screenwriter Behind the Screens presents an accessible argument designed for school and collegeage audiences precisely the demographic most prized by both Hollywood studios and advertisers alike It features examples drawn from movies such as Waynes World Forrest Gump The Lion King Summer of Sam and Toy Story"

'Behind the Screens Hollywood Goes Hypercommercial' is currently available to rent, purchase, or stream via subscription on Kanopy .