American Beauty (1945)

Part of the March of Time series this episode Volume 12 Number 2 focuses entirely on the beauty industry in the USA With spending of over 1 billion in 1945 on cosmetic products it has evolved into a major commercial enterprise Packaging has proved to be a very important factor in sales and some 50 million per year is spent on advertising The FDA look out for harmful products and Federal Trade Commission keeps an eye out for misleading claims Spas and country resorts where you can rest and relax are gaining popularity for those who can afford it as are slenderizing salons and gymnasiums Hairstyling has become an even bigger business Its not only women who spend money on beauty products as some 300 million per year is spent by men