Alexandre Wollner and the Formation of Modern Design in Brazil

The works of Alexandre Wollner pioneer of the profession of graphic designer determined not only a new direction for Brazilian visual production but also a personality proper to this art In his career he conceived visual identity projects for companies that made him internationally recognized documentarybook which includes a DVD with an 85minute interview is based on Wollners testimonies about the history of design in addition to original projects and documents existing in his office Wollner was a student in the first class at the Institute of Contemporary Art at Masp created by Pietro Maria Bardi in 1951 Studied at the pioneering Ulm School which served as a model for design schools in Brazilreturned to Brazil determined to create a new industrial awareness leveraged by design