A Perfect Pair (1987)

A Perfect Pair posits the idea that individual consumers are walking billboards for the products they use product slogans and brand names peeking out from every crevice and cranny of the actors bodies Export demonstrates how the body of the consumer especially that of the female consumer is coopted by commercialism In tongueincheek fashion A Perfect Pair celebrates the modernday comingling of fetish objects as a body builder seduces a prostitute at a bar saying Your eyes are the most beautiful blue adspace Your cheek could promote a Mercedes Your neck could be a slogan for styled technology Exports work is centered around the evolving role of women in a culture where images increasingly displace material reality A Perfect Pair wonderfully illustrates the inescapability of advertisings regime of signs the signifying network of personal and product values that is effectively encoded on the space of womens bodies