'Yellowstone' Ends Season 1 as Second Most Watched Cable TV Show, Behind 'The Walking Dead'
Kevin Costner has found his new niche.
TheWrap just shared some interesting cable numbers from Nielsen. They may or may not surprise you, but they raised our eyebrows a bit.
"The Walking Dead" has long been the most-watched cable TV show, even with the sinking numbers of the past few years. But "Yellowstone" landed in the No. 2 spot in its freshman season.
"Yellowstone" -- starring Costner, Wes Bentley, Kelly Reilly, Luke Grimes, and Cole Hauser -- is airing its Season 1 finale tonight (Wednesday, August 22) on Paramount Network.
Paramount is the newly rebranded Spike TV, and "Yellowstone" is the most-watched show the network has ever had, under any name.
"Yellowstone" has averaged 5 million total viewers each week, counting a full seven days. That's overall viewers, but in terms of ratings, "Yellowstone" has averaged a 1.42 in the coveted 18-49 demographic. "Yellowstone" has also earned nearly 10 million streams on Viacom owned-and-operated platforms, as well as 6.8 million video-on-demand transactions.
So, no surprise, Paramount Network has already ordered a Season 2. But yes surprise to the chart TheWrap posted with a rundown of the most-watched cable shows:
That's from the 2017-18 TV season, ranked by Nielsen’s Live + 3 Day metric, counting 72-hours worth of delayed viewing. So that's why it's slightly lower than the numbers for a full seven-day week.
"The Walking Dead" is clearly still far ahead. But ... we should be watching History's "The Curse of Oak Island," maybe?
"Yellowstone" Season 1 ends tonight at 10 p.m. on Paramount. "The Walking Dead" Season 9 will be back to reclaim its throne in October on AMC.
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